White Papers

Digital marketing is dynamic. Your customers’ needs and expectations are constantly changing. In order to make genuine connections that convert leads and build revenue, you need to create engagements along every step of the customer journey.

Odyssey offers a truly transformational automation tool that seamlessly integrates your apps, tools, and systems to not only improve your team’s productivity, but also empowers marketers to go beyond the expected and deliver real value to the enterprise.

In a CanAm survey, over half of respondents claimed the complexity and time to implement an automation tool was their biggest concern. Staffing and training requirements and cost were the next most common concerns, with security and compliance concerns close behind. A true no-code integration platform helps reduce or eliminate many of the challenges. Let’s take a deeper look at each of those concerns, as well as how choosing the right no-code integration platform can help you overcome or reduce those challenges.

This report will dive headfirst into some of the glaring issues with software integration and automation. We’ll look at application programming interfaces (APIs) versus integration platforms as a service (IPaaS), the difference between low code and no code technology, integration between on-premise and cloud-based solutions, how to automate workflows with little effort, integration with next gen technology, including artificial intelligence and machine learning, security concerns, and so much more.

The "No-Code" promise has been tossed around for years—but it's rarely met expectations. Confusion around what is and isn't no-code has left many people in the IT world wondering if a true no-code integration platform even exists.

With our new free ebook, we dive into some of the biggest myths surrounding no-code integration and automation—including what it's capable of, how it can be used, and what it can help you accomplish.