It’s no secret that there’s been a surge of marketing technology over the last decade. Currently, there are over 8,000 MarTech solutions and counting! As these solutions churn out more and more information for marketers to sift through, managing that data can pose a challenge, especially when you’re dealing with multiple unconnected platforms.
With the Odyssey Digital Automation Platform, you can make the most of the tools your team is already using. Powerful no code integration capabilities enable marketing departments to eliminate the manual juggling of data from different systems.
By bridging the gaps between your social media management tool, CRM, call analytics application and more, marketers are able to work with real-time information to ensure each potential customer is getting the information they need to convert.
Imagine if the data from all of your marketing tools could be retrieved in one place. With over 4,000 integration points across over 350 tools, Odyssey communicates with your third-party applications to cut out inefficiencies and deliver your data in real-time, when and where you need it.
Within Odyssey, team members from both Sales and Marketing can extract data from various applications, tie multiple projects together through cohesive workflows, and validate and analyze new information in order to optimize the workflow—all without having to type a line of code.
Odyssey connects your existing applications so marketers are able to work with real-time information to ensure each lead can be nurtured towards a conversion. This allows you to be confident in the information you are using to accurately track leads and make projections.